The origins of Black Friday
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The origins of Black Friday

The introduction of Black Friday in the travel industry has had a major influence on buying habits. Consumers now tend to plan their vacations around this time to take advantage of low rates. According to information gathered by Travel Advantage, there is a strong increase in demand for bookings during this period, with a strong preference for well-known tourist destinations.

The rise of teleworking and teletravel
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The rise of teleworking and teletravel

Today’s business travel landscape has been profoundly transformed by the rise of teleworking. And while some travel will always be necessary to consolidate professional relationships, the general trend is towards less travel and more virtual solutions. Companies need to rethink their travel policies, and infuse them with sustainability and flexibility, so that they match their employees’ wishes and expectations for their post-pandemic working lives.

The Unmatched Advantages of Traveling
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The Unmatched Advantages of Traveling

Travelling is an enriching experience that offers a multitude of personal and social benefits. Whether it’s to broaden your horizons, strengthen your social ties or improve your mental health, every trip is a valuable opportunity to grow and learn. So don’t hesitate to explore the world and take advantage of all it has to offer!

Learn digital marketing
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Learn digital marketing

Online marketing, also known as digital marketing, encompasses a wide range of marketing strategies implemented via various digital platforms and channels, including the Internet, social media, e-mail and online advertising. The main objective of online marketing is to promote brands and connect with potential customers. One of the main advantages of digital marketing is its ability to reach a wide audience in different geographical areas. In addition, it offers higher profitability than traditional marketing methods, and enables personalized marketing experiences based on digital data. For companies, especially small businesses, digital marketing plays a crucial role in effective communication, gathering customer information and improving online visibility. What’s more, it presents opportunities for business growth and customer loyalty. To deepen your understanding of digital marketing, online training and specialized courses are highly recommended.