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Online marketing, also known as digital marketing, encompasses a wide range of marketing strategies implemented via various digital platforms and channels, including the Internet, social media, e-mail and online advertising. The main objective of online marketing is to promote brands and connect with potential customers. One of the main advantages of digital marketing is its ability to reach a wide audience in different geographical areas. In addition, it offers higher profitability than traditional marketing methods, and enables personalized marketing experiences based on digital data. For companies, especially small businesses, digital marketing plays a crucial role in effective communication, gathering customer information and improving online visibility. What’s more, it presents opportunities for business growth and customer loyalty. To deepen your understanding of digital marketing, online training and specialized courses are highly recommended.