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What is Article Marketing

What is article marketing? It is a form of advertising in which a company hires a writer or did it themselves to write short articles in the hope that this will promote their business. These items are made for the distribution and publication means that it can be viewed by virtually everyone in both the print and online.

So, people will know who wrote the article, at the bottom there is usually a bio box and byline that shows the reference and contact person of the one who wrote it. If the player has added the article so they can get in touch with him, which translates into increased sales.


Article marketing has been around for some time. Some say it was used at mass printing became available first. In print form, this type of advertising was used by entrepreneurs as a way to get free space. This is given to a free newspaper charges in exchange for the information business’ contact with the article. Most newspapers are happy to accept this kind of arrangement because their budget was very limited to compensate writers for their work.

Setup is no different for the online article marketing because writers can display their work at different sites, as well as put into their own. Articles that are published elsewhere are known as an article directory.

The reason that the articles published in these sites are free because the directory owner places ads on the side and collects revenue from it. As more traffic is reached, both the directory owner and the writer earn something.

There are differences though print and online article marketing. For one, it is much faster to find a certain item online because keywords are often used for the optimization of search engines. This means that if you are looking for a certain topic, you will be able to see what you want in seconds.

If you think the articles can not be seen, think again because some have now used social networks to their message. Examples of sites include Facebook, LinkedIn and Friendster. This strategy is known as Web 2.0 generation.


Some people say that the increasing number of people using article marketing has a negative effect because it lowers quality in written articles. To avoid this, you need to post articles that are relevant and informative.

Article marketing is just a way to promote a product or service. If you do not have enough money to market it using other means, it will be a good way to start. By posting elsewhere or your own website, the most important thing to do is to use relevant keywords so it will be easy for visitors to see your site.

For this you need to think about what the words are a type of person likely to see your site. If you are able to understand this, it will not be long before you get a lot of traffic which results in additional sales to your business.
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