a veritable revolution

When browsing books in stores, the title and author’s name are always visible on the cover and spine. Similarly, when marketing articles, essential information about the author, as well as other relevant details, should always be located at the bottom, called the resource area. The section reserved for resources is known as the “Author Biography”, often referred to as “sig”, an abbreviation of signature. It’s essential to remember to include specific information in this area so that readers can recognize your identity. To begin with, enter your name. While some people opt for their real name, others prefer to use a pseudonym. If you have a medical degree, be sure to include your title, as this will enhance the credibility of your article. If your article features a company and you want others to see your previous work, be sure to provide the link to your website. To create a teaser, a lightning pitch is essential; this usually consists of 1-3 sentences that provide a concise overview of your offer. In addition, you’ll need a call to action, which is considerably shorter than the lightning pitch. An example might appear as follows.

Your resource box may also contain your e-zine subscription address, allowing you to share updates and details of new products you’re offering. If you choose to include it, make sure you have a separate e-zine subscription address. Your resource box can also contain your contact details. This allows individuals to reach you by phone if they wish to take advantage of your services, as you won’t be available 24 hours a day in front of the computer. What’s more, there’s a free report that will support or validate your call to action. It’s advisable to avoid including websites you’ve already worked on in your resource box, as this information can’t be relevant to the article you’ve created. The resource box serves simply as a concise overview of your identity, rather than a summary. There’s no point in listing all your achievements, as they’re of little interest to readers. When you publish your article, make sure the ads are relevant to your topic; if they’re not, it’s best to forgo including ads. Also, keep the resource box small to keep readers’ attention on your carefully crafted content. Ideally, this section should occupy no more than 10-20% of the web page. Article marketing works as a reciprocal agreement, in which you offer articles tailored to a particular audience, with the aim of attracting visitors to the site without incurring any expense. To facilitate this, the resource box at the end of the article plays a crucial role; therefore, it’s essential to include your name, website URL, sales pitch and call to action in this section. To broaden your reach, it’s advisable to share your articles on different platforms.