71% of marketers are failing at content marketing in 2016. 8% more than in 2015. It’s time we did something. The marketing automation is the art of automating all the tasks that have little added value in marketing strategy in order to allow more time for value-added activities (select the right information to disseminate, exchange with influencers and customers…). It is these manual tasks, such as the delivery of content on different network (selection and dissemination), and therefore the marketing automation will be done by software that will automate all these low value added tasks.